What's included in every Front plan
Every Front plan includes a complete email marketing engine — no separate tools or add-ons required:
- Drip nurture sequences — pre-built campaigns for buyers, sellers, past clients, dormant leads
- Listing alerts — new listings matching saved searches auto-sent to subscribers
- Weekly market updates — neighborhood-level market data sent automatically
- Holiday + birthday touch points — automated relationship-maintenance emails
- Closing campaigns — review requests, referral asks, anniversary check-ins
Smart Plan automation
Front uses Lofty's Smart Plans to automate every email campaign — each lead is automatically placed into the right nurture sequence based on their source, behavior, and stage. Hot leads get fast-cadence follow-up sequences; long-term prospects receive slower, relationship-focused content.
40+ email templates built to convert
Every Front account ships with a library of 40+ email templates built around real estate intent — buyer journey, seller journey, past client, sphere of influence, expired listing. All templates are AI-personalized with the lead's name, market, and saved searches.
97%+ inbox placement — deliverability built in
Front achieves 97%+ average inbox placement on Gmail and Outlook. During onboarding, Front configures SPF, DKIM, and DMARC for your sending domain, handles domain warmup for new accounts, and continuously monitors sender reputation — so your emails land in the inbox, not spam.