Real estate marketing, unfiltered.
SEO. AEO. AI tools. Hyperlocal strategy. Case studies from the field. Written by the team behind 4,000+ Lofty agent sites — no fluff, no SEO-bait listicles.
Recent writing.
AEO for Real Estate Agents · Get Cited by AI
When a buyer asks ChatGPT who to call in your market, your name comes up. That's AEO — and Front runs it for you.
IndustryBest Real Estate Website Platforms for Agents (2026)
The leading real estate website platforms compared — pricing, design quality, SEO infrastructure, MLS coverage, and ongoing service. Built from real customer interviews across 400+ migrations.
Visibility · SignatureHyperlocal Landing Pages for Real Estate
40+ neighborhood pages per Front site, each one targeting a specific buyer search and ranking on Google. The unfair advantage Front customers have over agents on every other platform.
VisibilityIDX Real Estate Website · Concierge-Built, Hyperlocal SEO
A custom IDX website built for your market by a professional service team. 500+ MLS boards connected, hyperlocal landing pages out of the box, AI search optimization baked in. Live in three weeks.
ProductLofty Real Estate CRM, paired with Front.
Lofty's flagship AI-powered CRM — used by thousands of real estate brokerages — available as an optional upgrade for Front customers. Sales Agent AI, Homeowner Agent AI, full CRM platform, dedicated business number. Per agent on your plan.
VisibilityReal Estate SEO · Concierge SEO Service for Agents
A managed SEO service built into every Front plan. Hyperlocal landing pages, schema-marked content, AI search optimization, and continuous tuning by a professional team. The agents who win on search aren't doing the work themselves.
SEOSEO for Real Estate Agents · The Complete 2026 Guide
Built from the tactics the SEO team uses across 4,000+ Lofty agent sites. Technical SEO, on-page, hyperlocal pages, AEO, schema markup, and the keyword strategy that actually moves listings. No email-wall.
MarketingThe Real Estate Marketing Guide 2026
How top-producing agents build a real estate marketing strategy that generates leads — every channel ranked by ROI, with budgets and timelines, drawn from 4,000+ Lofty accounts.
AEOAI Search Visibility for Real Estate
Track how often your domain shows up in ChatGPT, Gemini, and Google AI Overview answers for real estate queries in your market — and tune content monthly to climb the citations.
IndustryIDX Website Providers: The 2026 Agent's Guide
Everything an agent needs to evaluate IDX providers — certification, MLS coverage, quality signals, and what separates platforms that grow your business from ones that don't.
AIAI Lead Scoring for Real Estate
Lofty's Sales Agent AI ranks every inbound lead within seconds — hot, warm, cold — based on source, behavior, intent signals, and CRM history. Stop chasing dead leads.
Social AutomationAI Social Media for Real Estate Agents | Auto-Post Listings
Every new MLS listing auto-publishes to Instagram, Facebook, and LinkedIn. AI-drafted post copy. Branded templates. Powered by Lofty's Social Agent — paired natively with your Front site.